Strategy, Marketing & Consultancy

Avid

Project
Overview

Sport Marketing Strategy

Helping Avid to hit the target in sport.

Video technology business, Avid, approached Fanview for help in delivering their plan to push deeper into the sport marketplace, particularly in broadcast graphics.

Fanview’s expertise in the sports broadcast and digital space enabled us to bring Avid a unique perspective to building an effective value proposition.

As well as creating, delivering and developing sales and marketing collateral based on specific customer personas for Avid, we also helped deliver their strategy for several key business events, including Leaders Week and NAB.

Understanding the brief

Our objectives

Help Avid engage their target customers more efficiently

Create unified sport sales collateral for their teams

Deliver engaging, focused experiences at key sales events

Happy Clients

Fanview’s understanding of the sports media marketplace and innovative ideas have been a great asset to Avid in helping us to position our sports graphics offering.

Keri Middleton - Field Marketing Director
Avid EMEA

Our approach

Fanview plotted a clear plan with Avid from the start, right through to the finished project, working transparently towards a clear set of goals.

Beginning with deep research into their potential customer base in sport, we created personas and targeted the key customer segments that they needed to target and convert for success.

Using this as a basis, we developed separate presentation strategies and sales collateral depending on the type of customer being approached.

We also successfully targeted a strong guest list and chaired a Leaders: The Broadcast Disruptors round table discussion at the BT Tower, also generating social media and news content, as well as organising a very well-received keynote speech's around Avid’s sponsorship of the European Championships at NAB.

Taking Avid closer to their customers in sport.

The results

Delivering on our word

Here are just some of the impressive results that we've achieved:

targeted activations at major industry events

months working with Avid’s EMEA Marketing Team

clear customer segments classified into personas