Strategy, Marketing & Consultancy
Project
Overview
Sport Marketing Strategy
Helping Avid to hit the target in sport.
Video technology business, Avid, approached Fanview for help in delivering their plan to push deeper into the sport marketplace, particularly in broadcast graphics.
Fanview’s expertise in the sports broadcast and digital space enabled us to bring Avid a unique perspective to building an effective value proposition.
As well as creating, delivering and developing sales and marketing collateral based on specific customer personas for Avid, we also helped deliver their strategy for several key business events, including Leaders Week and NAB.
Understanding the brief
Our objectives
1
Help Avid engage their target customers more efficiently
2
Create unified sport sales collateral for their teams
3
Deliver engaging, focused experiences at key sales events