Technology

UEFA Champions League Final

Project
Overview

Innovative 3D player scanning engages millions of fans for the UEFA Champions League final

Fanview and our technology partner Repronauts were commissioned by UEFA to create photo realistic models of the UEFA Champions League finalists, Liverpool and Real Madrid.

Our team travelled to the Liverpool’s Melwood training facility in the North West of England to scan manager Jurgen Klopp and the entire 25 man squad. From Melwood the team travelled to Real Madrid City to scan the squad.

The 3D player model assets were shared with UEFA’s broadcast partners right across the globe. They were also used by the Federation’s editorial team for distribution on a range of digital and social channels. The use of the models for team line-ups and head to head graphics on UEFA’s Instagram page generated the highest levels of engagement of any pre-Champions League final content.

Understanding the brief

Our objectives

Demonstrate the portability of the scanning technology by bringing the service to the players

Deliver a cutting-edge solution that maintains UEFA’s position as an innovative federation

Create assets that could be used across broadcast, digital and social platforms

Our approach

UEFA commissions the next generation of graphics.

Fanview worked closely with the content teams at UEFA to plan and deliver 52 high quality 3D scans of many of the world’s biggest football stars for the UEFA Champions League final

Our innovative, mobile service meant that it was logistically possible to scan so many football stars in a very short time frame.

The final assets were used on broadcast, digital and social platforms and for the European Player of the Year awards trail campaign.

2 separate scanning locations: Liverpool & Madrid

The results

Delivering on our word

Here are just some of the impressive results that we've achieved:

separate scanning locations: Liverpool & Madrid

photo realistic scans produced

2.5+

million engagements for a single social post